The Art of Being Specific Encourages Focus

Being specific has often been difficult for me. I like to dream big and incorporate everything all at once. That is why going from a hobby to a career with Rothline Entertainment (http://www.rothline.com) was more difficult than it needed to be. Rothline Entertainment debuted in August 2003 specifically focused on marketing computer and video games and PC software.

However, it took me a while to focus on the specifics. Fortunately, I had the help and advice of my parents, siblings, and spouse. I wanted Rothline Entertainment to start out big; offering video games, movies on DVD, card and board games, and anything remotely related to entertainment. My ideas were overwhelming and deciding where to start was difficult.

Like any new business with a limited budget I needed to start small, be specific, and be focused. I had to start brainstorming and writing down ideas. I had to focus on what I can do now not what I want to do later. Before I wrote everything down and began to be more specific, I felt stressed and nervous about starting the Rothline e-commerce site. Once I was able to get the specifics written down I began to feel more relaxed.

I know it has been said many times before but it does not hurt to say it again;

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